Your hygiene department can make or break your practice, yet most hygiene departments underproduce.

Whenever calling or writing a patient, find out all you can about the person from a prior contact note. For instance, if the treatment chart has a notation saying the patient just had a baby, start the letter or conversation by saying: "Hi, Janet! Congratulations on your new baby! Did you have a boy or a girl?" Then gently go into the reason you're calling. It's always more effective to start a conversation or letter in this fashion. This way the patient gets the feeling that he/she is not just a dollar sign to you and that you really do care...

Insurance is the patient’s responsibility. It is their insurance after all however, quickly and accurately verifying insurance is an opportunity to provide patients with excellent customer service.  Staying on top of insurance every day is crucial. It is vital that insurance does not backlog. Backlogs cost you time and money and reflect poorly on your practice.  When a patient receives a bill from the practice due to insurance denial it can cause an upset. Sometimes it is a front desk error, however the upset is often partially or fully due to the bill being unexpected because the patient had not been effectively educated on how...

Value

The key to effective case presentation is to get patients to understand by raising their dental IQ, which results in patients who place value on their treatment plan.